Download PDF The Attention Merchants The Epic Scramble to Get Inside Our Heads Tim Wu Books
Download As PDF : The Attention Merchants The Epic Scramble to Get Inside Our Heads Tim Wu Books
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download PDF The Attention Merchants The Epic Scramble to Get Inside Our Heads Tim Wu Books
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The Attention Merchants The Epic Scramble to Get Inside Our Heads (9780804170048) Tim Wu Books Tim Wu,The Attention Merchants The Epic Scramble to Get Inside Our Heads,Vintage,0804170045,Industries - Media Communications,Popular Culture,Social History,Advertising - Psychological aspects,Advertising - Psychological aspects - History,Advertising - Social aspects,Advertising - Social aspects - History,Advertising;Psychological aspects;History.,Advertising;Social aspects;History.,Consumer behavior,Consumer behavior - History,History,Marketing,Marketing - History,Marketing;History.,ADVERTISING,Advertising;marketing;net neutrality;Tim Wu;ads;ad;advertisement;history of advertising;digital disruption;television;digital media;media;programmers;buying and selling;content;The Master Switch;information age;pop culture;business;sales;advertising;Madison Avenue;branding;social media;content marketing;cognitive behavior;social behavior;time;epic;sociology;economics;business books;money;economy;strategy;sociology books;economics books;business book;world history;history book;books for men,BUSINESS ECONOMICS / Advertising Promotion,Advertising; marketing; net neutrality; Attention span; Tim Wu; commericals; ads; ad; advertisement; history of advertising; digital disruption; television; digital media; media; programmers; buying and selling; content; monetize content; The Master Switch; information age; pop culture; business; sales; advertising; Madison Avenue; branding; social media; sponsored content; content marketing; cognitive behavior; social behavior; sociology; time; economics; money; business books; epic; economy; economics books; strategy,BUSINESS ECONOMICS / Industries / Media Communications,Business Economics,Business/Economics,COMMUNICATION IN BUSINESS,Consumer behavior,Consumer behavior - History,GENERAL,General Adult,HISTORY / Social History,History,Industries - Media Communications,Marketing,Marketing - History,Marketing;History.,Non-Fiction,Popular Culture,SOCIAL SCIENCE / Popular Culture,Social History,United States,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Industries / Media Communications,HISTORY / Social History,SOCIAL SCIENCE / Popular Culture,Advertising,Communication In Business,Business Economics,Business/Economics
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